Having a recognizable logo is a vital part of developing a successful brand. More than anything else logos bring recognition to a company, giving customers an easily identifiable symbol to focus on and associate with. Logos should, eventually, become synonymous with the brand itself. That way, when a customer views a logo, they won’t see simply an image but rather instead be viewing a whole brand and company. The whole idea of a logo is to create an anchor point for customers to fix with a company’s services and brand.